SEO North East and SEO Newcastle from First Page

How important is the domain name to seo ?

November 25th, 2011

This is a question which has caused a few discussions in the office over recent weeks!

Once upon a time keyword matched domain names were a “must have” for seo and the best way to top the rankings, today the value has dropped by around 50% but are still a very effective way to give weight to your website.

If you can’t get an exact match domain for you market then have a look at the url’s on your website. If your service is carpet cleaning maybe your website could contain the url example.co.uk/carpet-cleaning. This works well for companies which already have a “brand” but would like a stronger online platform.

Before anyone rushes out to buy all the domains for their market a word of caution. The domain match will help any website to begin with but must be backed up with other ranking factors including relevant text and a good backlink campaign.

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