November 25th, 2011
This is a question which has caused a few discussions in the office over recent weeks!
Once upon a time keyword matched domain names were a “must have” for seo and the best way to top the rankings, today the value has dropped by around 50% but are still a very effective way to give weight to your website.
If you can’t get an exact match domain for you market then have a look at the url’s on your website. If your service is carpet cleaning maybe your website could contain the url example.co.uk/carpet-cleaning. This works well for companies which already have a “brand” but would like a stronger online platform.
Before anyone rushes out to buy all the domains for their market a word of caution. The domain match will help any website to begin with but must be backed up with other ranking factors including relevant text and a good backlink campaign.
